Personalized Printed
Personalized Printed
Personalized Printing Has a Greater Chance of Success
Studies have been conducted in all of the different ways in which marketing techniques will come together to produce a final result with the customers that you are reaching out to. Direct mail campaigns are one way to grab the attention of consumers but in a world where most homes get hundreds of pieces of direct mail every week, the more ways in which you can set your offering apart from the others, the more likely you are to get their business. Historically, the numbers resulting from direct mail campaigns are typically very low. Only around 2% of consumers will respond to postcards, flyers, letters, and other generic advertisements which they receive in the mail. At those low response rates you must print (and mail) thousands of pieces just to get a chance at getting some new customers. These pieces, typically printed at a offset printer can help increase your business, although most people will simply consider it junk mail.
- When you use mailings which are personalized and have a message crafted to the specific households which you are sending them too, the chances of the consumers responding to your mailing can raise as high as 14%. So the only question is how do you go about getting these personalized printed materials to your consumers?
Offset printing is the typical manner which has always been used to produce a high volume of mail which can be sent to consumers in an attempt to inspire them to do business with you. This type of printing is one where plates are made and then used to print large numbers of static documents. While this process results in lower unit costs it does not offer the ability to do personalized (or variable data ) printing. It’s a lengthy process but ultimately, it is one which is rather inexpensive to produce a great deal of volume. For printing campaigns where you need 5,000 or more printed products, this manner is recommended.
However, if you want personalized printing you must move to a digital printer. With digital printing every piece that comes out of press can be customized. You can personalize the document with the customers name or change images and the marketing message based on the demographics of the person you are mailing to. If for example you are mailing to a 35 year old female you can personalize the mailing to include not only the person’s name but also include images of females in the same age bracket using your produce or service. This personalized printing helps your prospects indentify better with your offering because they can see themselves using your company’s product or service .
Digital printing is going to allow you to use personalized printing to reach out to your customers and it can typically do this in a very short time frame as well. Though personalized digital printing is typically more expensive per unit than offset printing it is still much more cost effective when you considering the fact that you will have a much higher response rate. Personalized printing delivers higher quality prospective customers because the message they receive in the mailing is more likely to motivate them to purchase your product or service.
About the Author
Turn to Influence Graphics when you are trying to discover what Personalized printing can do for your business. Although this digital printing method will be more expensive than traditional Offset printing methods, you will realize a much higher response rate which means more customers for your business.
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